There’s a coffee-free method for getting your cup of joe.
What do you get if you trade the high-fat and high-fat-carb deep, dark roasted bun of … coffee… for … an iced, milk-free drink?
You get a beverage that is, well, iced. But also tastes exactly like a coffee drink. Not only that, you can drink it with your choice of coffee or sweetener.
A startup called Goodbar wants to be that beverage. Founded by former McDonald’s franchisee Anthony Di Leo and held up as a unique business model by the Washington Post, Goodbar wants to deliver “coffee-free coffee” in your home or office.
How, you ask? Well, it’s as simple as this: Customers pay $5 for a flight of three flavors: dairy-free coffee, espresso, and fruit. You then receive a cup of coffee that comes in either a packet or stick, where you can add milk if you want.
But this isn’t the only way that coffee drinkers have gotten coffee. This isn’t Starbucks’ “small cup” system where you can stand in line and put your order in a box for your barista to prepare.
In a previous interview with the Post, Di Leo said, “We’re the next generation,” and that he and Goodbar “could see ourselves having a billion dollars in revenue within ten years.”