Since the Great Recession, professional network LinkedIn has been driven by paid customers like banks and companies to build their companies’ presence on LinkedIn. And since social media sites have stolen the spotlight from professional services, the majority of LinkedIn’s traffic comes from non-paying customers.
With the goal of building up the revenue from non-paying customers, the company launched LinkedIn for Education on November 13, 2018.
In addition to the paid customer base of the professional network, they have been searching for new revenue sources to grow and continue to grow. The company’s CEO, Jeff Weiner, and CFO, Kathleen Philips, share with GeekWire readers what they are thankful for, and are hoping to see more of their organization’s revenue growth from non-paying customers.